We help healthcare companies inspire consumers to choose more healthful alternatives.
If you need help with that, let’s get in touch.
Questions we answer
How do we inspire consumers to choose our product over that of our competitors?
How do we help consumers stay adherent on our product to get the most benefit?
What can we say to build a greater sense of trust among consumers that our product is safe and effective?
How we serve our pharmaceutical clients
Improving one’s health can be an emotional decision to make and a difficult journey to maintain. Our research methodologies uncover the psychological barriers to and rewards from choosing a consumer health program.
Standing out in consumer health is challenging when you’re shoulder to shoulder with both pharma and consumer brands. Our narrative psychological approach aligns your brand with consumers’ motivations and accelerates trust in a complicated space.
Buying the product is one thing but successfully using it is another. Our expertise in human behavior will help you design packaging, the user experience, and the journey in a way that elevates your relationship with consumers.
Our team of experts has joined consumer health teams to help them get the most from their creative agency, reveal deeper insights from existing research, or develop a clearer understanding of behavior in a category from published literature.
READY TO WORK IN ANY MARKET
Working in healthcare is more demanding than other industries.
We’re ready whether the project is in the US, the UK, or Japan and whether it’s on Alzheimer’s or cold sores. You can rest assured our team is certified, insured, or accredited for whatever type of project you have.
More than two decades of experience with healthcare professionals, patients, caregivers, and consumers
The ability to work in most major global markets including the US, EU, South America, East Asia, and beyond
Secure processes and insurance coverage
Membership in the British Healthcare Business Intelligence Association (BHBIA)
The skills to capture adverse events and product complaints
Our Insights
The mind altering power of analogies. A review of Shortcut by John Pollack
Founder & CEO
Book Review