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Whoever the audience,
we can help.

Regardless of industry, one thing remains the same: Successful brands are built on trust. We’re privileged to help organizations across categories deepen their relationship with customers of all kinds.

We’re proud to serve a variety of industries.

  • Automotive
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featured industries

Consumer Services

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Our Insights

Can Algorithms Understand Emotion?

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

From Stay to Story: How Emotional Attachment and Guest Tribes Are Shaping Luxury Hospitality

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

How Ethical Brands Can Avoid the ‘Virtue Signaling’ Trap

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

The Science of Brand Love: What Drives Long-Term Customer Loyalty?

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Building an Empathetic Brand: A Journey Towards Deeper Customer Connections

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

DataStory: Explain Data and Inspire Action Through Story by Nancy Duarte

kristian

Kristian Alomá, PhD

Founder & CEO

Book Review

Elevating Market Research with Narrative Psychology

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Review: ‘The Storytelling Animal: How Stories Make Us Human’ by Jonathan Gottschall

kristian

Kristian Alomá, PhD

Founder & CEO

Book Review

Impactful Communications: A Review of ‘Breaking Through’ by Sally Susman

kristian

Kristian Alomá, PhD

Founder & CEO

Book Review

Brands are Relationships: Get It Right In Two Steps

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Review: “Sapiens: A Brief History of Humankind” by Yuval Noah Harari

kristian

Kristian Alomá, PhD

Founder & CEO

Book Review

Navigating Purpose as a Business: A Deep Dive into ‘Higher Ground’ by Alison Taylor

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

13 Books That Belong in Your Library

kristian

Kristian Alomá, PhD

Founder & CEO

Book Review

Building Brands in the Narrative Economy: A Guide for Modern Marketers

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Review: “Start at the End: How to Build Products That Create Change” by Matt Wallaert

kristian

Kristian Alomá, PhD

Founder & CEO

Book Review

Review: “A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas” by Warren Berger

kristian

Kristian Alomá, PhD

Founder & CEO

Book Review

Review: “Beginners: The Joy and Transformative Power of Lifelong Learning” by Tom Vanderbilt

kristian

Kristian Alomá, PhD

Founder & CEO

Book Review

Review: “Influence: The Psychology of Persuasion” by Robert B. Cialdini, PhD

kristian

Kristian Alomá, PhD

Founder & CEO

Book Review

Review: “You’re Not Listening: What You’re Missing and Why It Matters” by Kate Murphy

kristian

Kristian Alomá, PhD

Founder & CEO

Book Review

Review: “Think Again: The Power of Knowing What You Don’t Know” by Adam Grant

kristian

Kristian Alomá, PhD

Founder & CEO

Book Review

Review: “Anthro-Vision: A New Way to See in Business and Life” by Gillian Tett

kristian

Kristian Alomá, PhD

Founder & CEO

Book Review

Review: “To Sell Is Human: The Surprising Truth About Moving Others” by Daniel H. Pink

kristian

Kristian Alomá, PhD

Founder & CEO

Book Review

Review: “The Extended Mind: The Power of Thinking Outside the Brain” by Annie Murphy Paul

kristian

Kristian Alomá, PhD

Founder & CEO

Book Review

9 Quick Tips to Elevate Nonprofit Brands

kristian

Kristian Alomá, PhD

Founder & CEO

Nonprofit

How to Explain Branding To Your Uncle

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

What the Research Says About Lucky Brands

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Non-users Won’t Help You. Study Almost-Users Instead.

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

4 Development Ideas for Marketers in 2021

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

3 Ways to Apply Psychology to Your Brand Right Now

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Nonprofit Marketing Book List for 2021 and Beyond

kristian

Kristian Alomá, PhD

Founder & CEO

Nonprofit

What is a brand and how do you know it’s any good?

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

3 Lessons I Learned from my Father about Branding

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Recap: Panel on Building a Brand Narrative

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

The mind altering power of analogies. A review of Shortcut by John Pollack

kristian

Kristian Alomá, PhD

Founder & CEO

Book Review

Marketers Need to Pledge to Do No Harm: The Marketer’s Oath

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Kristian Alomá, PhD

Founder & CEO

News

3 Lessons I Learned from My Mother About Branding

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Brand Story, Narrative and the Physics of Transformation

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Brand Relationship: Why emotions aren’t enough in brand building.

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Positioning is Stuck: Build brands that grow and last with stories

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Threadline Supports 826CHI

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Kristian Alomá, PhD

Founder & CEO

News

Navigating the Bermuda Triangle of Business

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

Book Review: Hooked by Nir Eyal

kristian

Kristian Alomá, PhD

Founder & CEO

Book Review

Book Review: Redirect by Timothy D. Wilson

kristian

Kristian Alomá, PhD

Founder & CEO

Book Review

The Hero’s Paradox

kristian

Kristian Alomá, PhD

Founder & CEO

Universal Insights

View ALL Insights

Work with us.

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