Access experts when you need them.
Our network of academics, practitioners, and lecturers can enhance the thinking on any team or project. Whether you need direct experience in a category or years of research in a field, you can call on our team to join yours for short stints or to develop entire campaigns. The result is like having your own personal think tank at your fingertips.
Do you want to add expertise to your team right now?
Whether it’s helping you facilitate an innovation workshop or joining you in the backroom for research, our experts can elevate the thinking on any project. Our team is prepared to help you analyze your business challenge using the latest research – some of it team members’ own published work – and show you opportunities you may not have been able to see on your own.
Questions we answer
Are we getting the most out of this research?
Will this campaign really influence behavior or just be considered entertaining?
Who knows how to design an experience that builds trust?
Our Social Science Process
Reflection
All of our advisors come to the project with a review of the existing research, literature, and case studies related to your challenge. This foundation enables you to start thinking about the problem and its assumptions from a brand new perspective.
Exploration
Beyond the literature, our advisors start finding the patterns and themes between theory and practice by turning their focus to your business and your customers. Perhaps your consumers’ behaviors are being driven by temporal discounting. Or there’s a unique relationship between the category and their sense of control. Whatever it is, we work with you to get to the heart of your business challenge.
Storytelling
Even though we show up with advanced degrees, we don’t think you should need one to make sense of our recommendations. We prepare our reports and summaries so that the literature is accessible, the insights are clear, and the recommendations can be acted upon immediately.
Do it yourself with a Threadline workshop.
As part-time academics, we love sharing information. If you’re interested in learning how we do what we do, we have a workshop for you. We’ve codified most of our philosophies, processes, and methodologies so that we can train partners, employees, and clients like you. Check out our full list of workshops and contact us to discuss how we can elevate your skills and those of your team.
Related Services
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Brand Strategy
Embedding your organization into your customers’ stories means building a brand that makes them heroes. Our Brand Narrative approach gives you the tools to build a relationship with customers that lasts a lifetime.
Service Design
Inspiring experiences build trusted brands. Our expertise in human behavior and consumer psychology helps organizations design services that leave a lasting emotional impression on their customers.
Our Insights
The mind altering power of analogies. A review of Shortcut by John Pollack
Founder & CEO
Book Review