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Threadline

Make marketing meaningful.

  • What We Do
    • Market Research
    • Brand Strategy
    • Service Design
    • Social Science Advising
    • Skill-Building Workshops
  • Approach
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    • Consumer Health
    • Nonprofit
    • Consumer Services
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Contact

We help nonprofit companies improve donor relationships and increase giving.

If you need help with that, let’s get in touch.

Questions we answer

How do we inspire donors to respond to our appeals?

How do we deepen our relationship with our best donors so they give more money more frequently?

How do we motivate people to care about our cause?

How we serve Nonprofit companies

Market Research

People give to a cause. They give because of how it makes them feel. Our research methodologies uncover the psychological drivers and the rewards donors feel when giving to your organization instead of another.

Brand Strategy

The nonprofits people talk about are the ones that help them express their values and tell their stories. Our narrative psychological approach aligns your brand with donors’ motivations and amplifies the emotional reward of supporting your cause.

Service Design

More than any other sector, nonprofit organizations must create a stakeholder experience that inspires. Our expertise in psychology will help your team produce more emotional and meaningful donor relationships.

Social Science Advising

Whether you’d like to review your next appeal to optimize its return or include us as part of a strategic workshop, our team of experts can bolster any project with our experience and insights in behavioral economics, consumer psychology, and academic research on donor behavior.

Practitioners and Professors

Our experience in the nonprofit sector includes working hands-on with our clients and teaching professionals from hundreds of nonprofits every year. Whatever your organization’s mission, whatever the challenge or size, we’ve seen it and we’ve helped organizations like yours work through it. We offer:

More than two decades of experience working with nonprofits

Experience with local, national, and international organizations

Expertise in assisting with major events, development, and marketing for organizations large and small

Our Insights

Can Algorithms Understand Emotion?

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From Stay to Story: How Emotional Attachment and Guest Tribes Are Shaping Luxury Hospitality

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How Ethical Brands Can Avoid the ‘Virtue Signaling’ Trap

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The Science of Brand Love: What Drives Long-Term Customer Loyalty?

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Kristian Alomá, PhD

Founder & CEO

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Building an Empathetic Brand: A Journey Towards Deeper Customer Connections

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Kristian Alomá, PhD

Founder & CEO

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DataStory: Explain Data and Inspire Action Through Story by Nancy Duarte

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Kristian Alomá, PhD

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Book Review

Elevating Market Research with Narrative Psychology

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Kristian Alomá, PhD

Founder & CEO

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Review: ‘The Storytelling Animal: How Stories Make Us Human’ by Jonathan Gottschall

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Kristian Alomá, PhD

Founder & CEO

Book Review

Impactful Communications: A Review of ‘Breaking Through’ by Sally Susman

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Kristian Alomá, PhD

Founder & CEO

Book Review

Brands are Relationships: Get It Right In Two Steps

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Kristian Alomá, PhD

Founder & CEO

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Review: “Sapiens: A Brief History of Humankind” by Yuval Noah Harari

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Kristian Alomá, PhD

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Book Review

Navigating Purpose as a Business: A Deep Dive into ‘Higher Ground’ by Alison Taylor

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Kristian Alomá, PhD

Founder & CEO

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13 Books That Belong in Your Library

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Building Brands in the Narrative Economy: A Guide for Modern Marketers

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Review: “Start at the End: How to Build Products That Create Change” by Matt Wallaert

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Kristian Alomá, PhD

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Review: “A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas” by Warren Berger

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Kristian Alomá, PhD

Founder & CEO

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Review: “Beginners: The Joy and Transformative Power of Lifelong Learning” by Tom Vanderbilt

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Kristian Alomá, PhD

Founder & CEO

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Review: “Influence: The Psychology of Persuasion” by Robert B. Cialdini, PhD

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Kristian Alomá, PhD

Founder & CEO

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Review: “You’re Not Listening: What You’re Missing and Why It Matters” by Kate Murphy

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Kristian Alomá, PhD

Founder & CEO

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Review: “Think Again: The Power of Knowing What You Don’t Know” by Adam Grant

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Kristian Alomá, PhD

Founder & CEO

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Review: “Anthro-Vision: A New Way to See in Business and Life” by Gillian Tett

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Founder & CEO

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Review: “To Sell Is Human: The Surprising Truth About Moving Others” by Daniel H. Pink

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Kristian Alomá, PhD

Founder & CEO

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Review: “The Extended Mind: The Power of Thinking Outside the Brain” by Annie Murphy Paul

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Book Review

9 Quick Tips to Elevate Nonprofit Brands

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How to Explain Branding To Your Uncle

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What the Research Says About Lucky Brands

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Kristian Alomá, PhD

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Non-users Won’t Help You. Study Almost-Users Instead.

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4 Development Ideas for Marketers in 2021

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3 Ways to Apply Psychology to Your Brand Right Now

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Kristian Alomá, PhD

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Nonprofit Marketing Book List for 2021 and Beyond

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Kristian Alomá, PhD

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What is a brand and how do you know it’s any good?

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3 Lessons I Learned from my Father about Branding

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Kristian Alomá, PhD

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Recap: Panel on Building a Brand Narrative

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Kristian Alomá, PhD

Founder & CEO

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The mind altering power of analogies. A review of Shortcut by John Pollack

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Marketers Need to Pledge to Do No Harm: The Marketer’s Oath

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3 Lessons I Learned from My Mother About Branding

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Brand Story, Narrative and the Physics of Transformation

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Brand Relationship: Why emotions aren’t enough in brand building.

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Kristian Alomá, PhD

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Positioning is Stuck: Build brands that grow and last with stories

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Threadline Supports 826CHI

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Navigating the Bermuda Triangle of Business

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Book Review: Hooked by Nir Eyal

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Book Review: Redirect by Timothy D. Wilson

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Kristian Alomá, PhD

Founder & CEO

Book Review

The Hero’s Paradox

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Kristian Alomá, PhD

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View ALL Insights

Work with us.

  • What We Do
    • Market Research
    • Brand Strategy
    • Service Design
    • Social Science Advising
    • Skill-Building Workshops
  • Industries
    • Consumer Services
    • Nonprofit
    • Consumer Health
  • Resources
    • Blog
    • Case Studies
    • White Papers
  • Other
    • Approach
    • About
    • Contact

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