Narrative is the language of the mind.
We’re completely fluent. Our psychobiographical research methodology guides respondents through a series of stories related to the category, your competitors, and your brand. By analyzing their responses, we help you build a map of how people think, how they feel about your brand, and where you might fit into their story.
Do you have an unanswerable research question?
That’s our specialty. Our background in the social sciences enables us to look beyond the surface. Rather than interrogating respondents, we position them as storytellers. Rather than asking them to psychoanalyze themselves, we situate them in their experiences so the emotions present themselves naturally. Rather than asking them what they chose, we focus on what their choice helped them accomplish. The result is a research experience unlike any you’ll find with a traditional focus group.
Questions we answer
How can we better understand our customers?
Which messages resonate most with our customers?
How should we differentiate our customer segments?
Our Market Research Process
Reflection
Every research project begins with a look at where you’ve been, where you are, and an honest discussion of what you’re looking for. We can tap into your knowledge and learn to speak your company’s language. This helps us focus faster and deliver insights that lead to real results.
Investigation
When it comes to fielding research, you will be expected to do more than just watch the interviews. As the interviews are being conducted, we lead facilitated discussions to help your team make sense of what you’re hearing as it’s happening. This shortens the time between presentation and progress.
Storytelling
Our reporting and documentation of the research aren’t meant to sit on a shelf (or on a server). They’re meant to be shared. We design our deliverables for clarity, making sure the dots all connect and the ideas all inspire. While you don’t need a PhD to understand our research, you’ll feel like you have one after you do.
Effect
Our research isn’t just interesting. It’s actionable. Every project includes a set of recommendations inspired by the insights and supported by the social sciences. You can feel confident knowing you moved your business forward.
Do it yourself with a Threadline workshop.
As part-time academics, we love sharing information. If you’re interested in learning how we do what we do, we have a workshop for you. We’ve codified most of our philosophies, processes, and methodologies so that we can train partners, employees, and clients like you. Check out our full list of workshops and contact us to discuss how we can elevate your skills and those of your team.
Related Services
Brand Strategy
Embedding your organization into your customers’ stories means building a brand that makes them heroes. Our Brand Narrative approach gives you the tools to build a relationship with customers that lasts a lifetime.
Service Design
Inspiring experiences build trusted brands. Our expertise in human behavior and consumer psychology helps organizations design services that leave a lasting emotional impression on their customers.
Social Science Advising
Looking through the lens of psychology elevates any project by grounding it in the irrational but predictable workings of customers’ minds. Our team of experts is available to add value by bringing social scientists onto your team.
Our Insights
The mind altering power of analogies. A review of Shortcut by John Pollack
Founder & CEO
Book Review